Take Advantage of Using Social Media Marketing – Nowadays more and more people are using marketing to be able to make the business that is being run grow and get a lot of benefits. In simple terms, social media marketing is a form of marketing that uses social media with the aim of increasing sales. Social media marketing is the use of social media platforms to connect with audiences and aims to build a brand, increase sales, and increase website traffic. This can be done by sharing content on social media, interacting with audiences/followers, and advertising.
Social media marketing strategy for beginners
1. Set goals
Before getting into more technical stuff, you need to determine your goals for using social media. Is it for promotion? To serve customers? Or direct customers to the website? All of these things need to be determined before marketing on social media. It’s great to focus on one goal, unless you have a team where multiple members can take on different goals in their use of social media. For example, you have a marketing team whose members are tasked with promoting on social media, while other members are tasked with providing customer service.
2. Know your audience
Knowing who your audience is and what they want to see on social media is key to social media marketing. By knowing your audience, you can determine what forms of action are suitable for marketing on social media. For those of you who are still confused about determining the audience, don’t worry, you can use the 5W + 1H concept from Alfred Lua below.
Who are they? (For example, job title, age, gender, salary, location, etc.)
What are they interested in can you provide? (E.g. entertainment, educational content, case studies, information about new products, etc.)
Where do they usually hang out online? (For example Facebook, Instagram, or other social media)
When are they looking for the type of content you can provide? (For example, early morning, midday, late afternoon, weekend, or on weekdays)
Why do they consume the content? (For example to get better at their job, to be healthy, to stay up-to-date with something, etc.)
How do they consume the content? (For example reading social media posts, watching videos, etc.)
In addition, if you already have or are just starting a business but are still confused about using social media. You can determine the target audience first.
3. Decide which social media to use
After identifying the audience of your business, the next step is to determine the social media you will use. Whether it’s Facebook, Instagram, Twitter, Youtube, or something else. In addition, you can do research in advance about the suitability of the social media that will be used with your audience. For example, based on age and gender.
After doing research and finding suitable social media, you will easily determine which social media to use. For example, you have a target audience with an average age of 25 years old who work as private employees, so there’s nothing wrong with trying to use Instagram to share promotional content. Apart from age and gender, you can also determine the use of social media based on the suitability of the content you want to share. Is it in the form of video content, images, or just promotional information?
4. Decide what type of content to share
If you already know the social media that will be used, then the next step is to determine the content you want to share with the audience. You can also use more than one social media, if the form of content to be shared is in accordance with the targeted audience. Whether it’s about entertainment, news, the latest research, or something else. In addition, you can package the content to make it more interesting and different from the others, such as video essays or infographics.
For example, say you have an audience of 35-49 years old, and work as academics or lecturers. You can use Twitter by providing content about the latest research in the form of infographics or threads.